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Understanding Web Analytics
As the internet has grown, and giants like Google and Facebook are opening the doors of direct communication with your prospects and clients 24/7/365 how on earth do we manage our marketing? Where do we spend the time, how do we know if it has been successful, what do we do if it hasn’t been, and which marketing channel is going to be the best to test first?
Analytics is key to understanding all of this!
With Analytics, you can work out which social media channels are working best for you, which exhibition has given you the most business, which page of your website is performing the best, and so on…
If you understand this information it can help tailor and tweak your marketing plan, to ensure you are spending your budget in the areas which provide the best return.
As part of our Online Marketing Events Series, M3 Strategic Marketing Ltd. are running a free seminar specifically on Analytics. Tracy Spence will answer your questions and give you enough information to get you thinking about how you use Analytics in your business.