Partnering with Northamptonshire County Cricket Club for the 2026 Season

We’re proud to be partnering with Northamptonshire County Cricket Club as an Official Club Partner for the 2026 season.

As a firm rooted in the region, this partnership is a natural fit. Northamptonshire CCC plays a central role in the local community, something we value highly as a family-run business supporting SMEs across Northamptonshire, Bedfordshire, Buckinghamshire and Cambridgeshire.

A partnership built on shared values

For us, this is about more than branding. It’s about being part of something that brings people together, whether that’s through sport, business, or long-term relationships.

You’ll see Ad Valorem featured on the sleeve of the County Championship playing kit this season, and we’re especially pleased to be sponsoring Steelbacks T20 captain, David Willey.

We also had the opportunity to attend Media Day and see the new kits up close, as well as spend time with the players and club team. It’s a great way to kick off what promises to be an exciting season.

Supporting clients and connections

A big part of this partnership is the opportunity to spend time with our clients and partners in a relaxed setting across the season.

From matchday hospitality to being part of the 1878 Business Club, we’re looking forward to building new relationships, strengthening existing ones, and connecting with other businesses across the region.

Nigel Adams, Managing Director at Ad Valorem Group, commented:

“We’re absolutely delighted to be partnering with Northamptonshire County Cricket Club. It’s a fantastic opportunity to support a respected club at the heart of our region, and one that shares our values around community and long-term relationships.

We’re really looking forward to spending time at the ground this season, hosting clients and partners, and building new connections. It promises to be an exciting year ahead, both on and off the pitch.”

Looking ahead

We’re excited to support Northamptonshire County Cricket Club throughout the 2026 season and to be part of everything happening both on and off the pitch.

(E) enquiries@advaloremgroup.uk (T) 01908 219100 (W) advaloremgroup.uk