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S2. E5. Beyond Faster Horses: CloudCapcha’s Journey to Real Innovation - Ad Valorem

2 minutes

| November 10, 2025

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In this episode of Behind the Business, we sit down with Brian Coventry, Founder of CloudCapcha, to explore what it really means to innovate with purpose. From his early career and the founding story of CloudCapcha to leading change and simplifying complexity, Brian shares powerful insights about transforming ideas into meaningful progress. This conversation dives into the art of identifying what’s truly broken, bringing people with you on the journey, and building technology that drives real results – not just a “faster horse.”

If you’re interested in innovation, leadership, or managing change in the digital age, this is an inspiring and practical conversation you won’t want to miss.

Timestamps

0:45 – Brian’s journey and background of CloudCapcha
9:11 – Have you had any lightbulb moments?
12:03 – What did your business look like at the start?
14:20 – Any challenges you’ve overcome?
16:45 – Background about Symphony – APS
19:37 – Launching CloudCapcha
21:02 – Introducing change
25:05 – Any learning experiences along the way?
32:07 – Have you had any breakthrough moments?
34:19 – Has success evolved since the early days?
35:21 – Is your vision different from the early days?
37:44 – Any advice you’d give your younger self?
39:02 – What’s next?
40:08 – Is there a book or podcast that has shaped your journey?
41:14 – Best piece of advice you’ve received
43:00 – One thing you’d tell someone starting a business

About the Ad Valorem Group Podcast
Behind the Business is a series by Ad Valorem, showcasing the real stories of entrepreneurs and business leaders – the milestones, the mistakes, and the mindset behind their success.

🎧 Listen on Spotify → https://open.spotify.com/show/7euEwGs…
📺 Watch more episodes →    • Will Power – Why Estate Planning isn’t jus…  

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